The SFPA Summit is a free virtual event featuring presentations and live Q&A sessions with industry experts. Speakers will address the current climate of the Southern Pine lumber industry, what to expect down the road, and provide insights valuable to everybody in the wood products industry.

TUESDAY DEC 8, 2020

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SPEAKERS

hear from our industry experts

Jim Dudley

EVP & General Manager at Culpepper Wood Preservers

Deb Calvert

President at People First Productivity Solutions

Paul Jannke

Principal at Forest Economic Advisors

Jeff Miller

President & Executive Director at Treated Wood Council

Ryan Flom

Chief Marketing Officer at Softwood Lumber Board

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AGENDA

TUESDAY, DEC 8 CENTRAL TIME

10am

The SYP Pressure Treated Lumber Customer

Key advice on attracting and keeping pressure treated lumber customers. Jim Dudley provides insider’s knowledge on what your pressure treated customers are looking for, and how to optimize your business to suit their needs.

10am

10:30am

Welcome to the Age of Experience

Everyone wants an experience thats meaningful, personalized, and relevant. Billions of dollars have been spent on tools and technology, new departments staffed by Experience experts, and research about delivering memorable and meaningful experiences. In this presentation, find out the practical, simple, immediate, and affordable actions you can take in your business to create competitive advantages in the Age of Experience.

10:30am

11:30am

Networking Virtual Lunch

Find a table and grab a seat. Chat with friends and industry colleagues. 

11:30am

1pm

Southern Pine Lumber Market Outlook

It’s been a whirlwind year for the Southern Pine lumber market, but what’s next? Paul Jannke, an expert in North American lumber markets, presents an exclusive analysis and forecast for the SYP market.

1pm

1:45pm

Treated Wood Regulatory Update

Jeff Miller, Executive Director at the Treated Wood Council, gives updates on a variety of important regulations that everybody should be aware of as we move into 2021.

1:45pm

2:15

Think Wood 2.0

For years, the Softwood Lumber Board has invested in codes, communications, conversions, and innovation to create demand for softwood lumber products. In 2019 alone, their efforts led 1,539 projects to be converted from steel or concrete to wood, but this is just the beginning for SLB.

2:15